111-Hawaii Project
Year
2014
Deliverables
- Xmas Card (to clients)
- Promo Swag (coaster)
- Bragging Rights (jk, haha)
In-house designed Xmas Card & *fun* Promo Swag
While working as a graphic designer at Clarence Lee Design (CLD), Christmas time meant a few things: Presents, the Christmas Party and of course, the Client Christmas Card. This annual challenge called upon the design skill & prowess of all in-house designers to come up with a creative Christmas Card for all of CLD’s clients.
Sounds intimidating, but far from the truth. This was probably my most favorite project during my time at CLD. (Okay, maybe my second favorite…!)
Color Palette
Pityful a rethoric question ran over her cheek, then the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows.
Tangerine
PMS 717 C
Enamel
PMS 7401 U
Mauka Brown
PMS 4105 U
Coaster Stock
#F7F5F0
The End Result
A fun Xmas / Thank You card to CLD’s client list along with a self-promotional (swag) coaster creating awareness about the 111-Hawaii Project.